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ReadyLIFT-AMI is pleased to announce the launch of new company logos and email accounts as part of the ongoing evolution of our brands. In 2016, ReadyLIFT hit an exciting new milestone with the acquisition of All Sales Manufacturing (AMI). We now have broader reach and capability than ever before. It was the perfect time to evaluate our company brands and logos to ensure they were in sync with who we are and where we are going.
After careful consideration, we chose new logos honoring our past but with a more modern look reflecting our future direction. This wasn’t a decision we made lightly. We are proud of our rich history. That’s why our new logo retains core elements including strong block lettering and classic red accents. These new logos graphically depict the rugged strength of our product portfolios with a bit of ‘kinetic motion’ in key elements of the logo designs.
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think this update is a great reflection of all the ways ReadyLIFT-AMI are evolving to address consumer trends and dynamic automotive aftermarket forces. We think we’ve taken the best of our classic logos and recast them for the future.
The task in the upcoming months will be to update all our corporate materials along with updating the logo use among all our trader partners. We realize that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually.If you have used the ReadyLIFT and/or AMI logos in any of your marketing materials, please assist us in updating them. Meanwhile, in case you are in the process of producing some new literature or media, we encourage you to use the new logos.
Email accounts are also changing to reflect the operational integration of ReadyLIFT and AMI. Email accounts for our employees are now [name]@readylift-ami.com. Email systems have been temporarily configured to forward any correspondence from legacy accounts to the new accounts; however, we encourage any email directed to ReadyLIFT-AMI to use the new address.
If you have any questions, please contact the ReadyLIFT-AMI team.
We appreciate your support.